Inklusive is a custom ink made collaboratively to make real what we believe, that the strongest ideas are written by a spectrum of talent.

Challenge: denstu had capped at 40% participation in identity disclosure data with HR. We wanted to increase that number to have an accurate picture of our DEI progress at dentsu. But to do that, we needed to authentically communicate why we deeply value DEI initiatives. We needed to reframe identity disclosure as more than ticking a virtual box.

Coworkers across Canada foraged for items from their lives that told a story of their identity, those items were carbonized and ground into the ink itself, which was then gifted to every employee in the country.

Inklusive is an invitation to write progress with us.

So far, this progress already includes a lift to almost 60% participation in identity disclosure across dentsu Canada.

Inklusive Launch Film was made in collaboration with artist Matthew Progress