For the launch of Market & Co. we turned fresh ingredients into custom playlists.
In partnership with Spotify, we developed an algorithm that cross-referenced Market & Co. merchant keywords against song titles, creating playlists that perfectly paired to each ingredient. For example, scan a pint of Ice cream at Sweet Jesus and listen to “Ice Ice Baby” by Vanilla Ice, scan a bottle of Merlot at The Wine Shop to get “Red Red Wine” by UB40 and scan a fresh loaf of sliced bread from Our Farm Bakery and jam out to “Peanut Butter Jelly” by Galantis.
Shopper Innovation + Activation Awards - Silver
In-Store Engagement
Press