Inklusive is a custom ink made collaboratively to make real what we believe, that the strongest ideas are written by a spectrum of talent.
Challenge: denstu had capped at 40% participation in identity disclosure data with HR. We wanted to increase that number to have an accurate picture of our DEI progress at dentsu. But to do that, we needed to authentically communicate why we deeply value DEI initiatives. We needed to reframe identity disclosure as more than ticking a virtual box.
Coworkers across Canada foraged for items from their lives that told a story of their identity, those items were carbonized and ground into the ink itself, which was then gifted to every employee in the country.
Inklusive is an invitation to write progress with us.
So far, this progress already includes a lift to almost 60% participation in identity disclosure across dentsu Canada.
Inklusive Launch Film was made in collaboration with artist Matthew Progress
INFINITI needed an eye-catching installation to launch their ALL-NEW QX50, built with the world's first VC-Turbo Engine. So, we created a spectacle that put the performance of the vehicle in a whole new light and unveiled it at Nuit Blanche.
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To help create buzz around the launch of the Food District, a one-of-a-kind food hall, we created a one-of-a-kind piece. The Chopping Bag is the world’s first bag apron designed with directional typography, helping to guide people through the transition between bag and apron.
Applied Arts - Gold
Young Blood Promotional 2019
Press Serge Ibaka
Taste Over Everything positions the iconic Brita Filter as the ultimate cultural icon and taste-maker.
Online shopping has gone up during the pandemic. Unfortunately, so have greenhouse-gas emissions.
The faster your shipping is, the worse it is for the environment. As a leader in sustainable, eco-friendly clothing, it’s time to take action.
Simons will create packaging out of HEPA air filters, allowing your delivery to purify the air as it’s being shipped. Customers can track their package on the Simons app and see what cities their delivery has ‘cleaned’ on the way to their doorstep.
National Advertising Challenge 2021 - Silver
For the launch of Market & Co. we turned fresh ingredients into custom playlists.
In partnership with Spotify, we developed an algorithm that cross-referenced Market & Co. merchant keywords against song titles, creating playlists that perfectly paired to each ingredient. For example, scan a pint of Ice cream at Sweet Jesus and listen to “Ice Ice Baby” by Vanilla Ice, scan a bottle of Merlot at The Wine Shop to get “Red Red Wine” by UB40 and scan a fresh loaf of sliced bread from Our Farm Bakery and jam out to “Peanut Butter Jelly” by Galantis.
Shopper Innovation + Activation Awards - Silver
In-Store Engagement
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In the midst of a search for a partner, I decided to hijack the ADCC Awards. In a room filled with the best in advertising, I used Airdrop to surprise attendees with a cheeky message and playful design, hoping to catch the eye of a talented copywriter. Anyone who was brave enough to accept got their hands on my contact information.
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Viruses can strike anywhere. So we created a campaign to help people strike back, naturally with Jamieson’s Cold + Flu products.
We brought the joy and magic of the holiday season to life with Best Buy.
