PROBLEM

Young Canadians see little value in their bank.

More and more, banking is becoming a purely transactional relationship. 

 

 

OBJECTIVE

Get young Canadians to give RBC 30 minutes to prove to that it’s

worth taking the time to talk to RBC. 

 

 

CONCEPT

To use an event activation + mobile appto show that RBC understands

the value of young Canadians time by connecting with them on their time.