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AGO.jpg

AGO


AGO FRIDAY NIGHTS

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AGO


AGO FRIDAY NIGHTS

PROBLEM

The target group is not aware of AGO Friday Night Events.

 

OBJECTIVE

Increase attendance to the AGO Friday Nights event by 500

incremental visits per week.

 

CONCEPT

To communicate that the “Friday Night You” does things and

feels differently than “Average You”, + so does the AGO.

 

 

CREATIVE


CREATIVE

CREATIVE


CREATIVE

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Starbucks


CREATE THE CANVAS 

Starbucks


CREATE THE CANVAS 

 

PROBLEM

Funds for art education is raised by schools + parents, leaving schools

in low income communities at a disadvantage .

 

OBJECTIVE

Increase awareness for the cause + bridge the gap

between high and low income schools.

 

INSIGHT

Parents feel guilty if they believe their children are being limited

or excluded from a learning experience. 

 

CONCEPT

Every child should have the opportunity to create something.

CREATIVE


CREATIVE

CREATIVE


CREATIVE

RBC.jpg

RBC


BANK YOUR MINUTES 

RBC


BANK YOUR MINUTES 

 

PROBLEM

Young Canadians see little value in their bank.

More and more, banking is becoming a purely transactional relationship. 

 

 

OBJECTIVE

Get young Canadians to give RBC 30 minutes to prove to that it’s

worth taking the time to talk to RBC. 

 

 

CONCEPT

To use an event activation + mobile appto show that RBC understands

the value of young Canadians time by connecting with them on their time. 

CREATIVE


CREATIVE


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UNHCR


UNHCR


Assignment

To create an eye opening social responsibility campaign that makes the

user understand why National Refugee Day is important

 

Problem

Most people are not aware or sympathize with the reasons for

why refugees flee their homeland

 

Objective

Reach the audience by implementing a digital campaign that informs the

user and allows them to make a contribution to the adversity of refugees

on National Refugee Day. 

CREATIVE


CREATIVE


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BOXED WATER


BOXED WATER


CREATIVE


CREATIVE


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one offs


one offs


ONE OFFS


ONE OFFS